Our Brand style is based upon these characteristics: Contemporary, Strategic (Detailed), Persuasive (Convincing) and Wholesome (Takes the future into consideration from relating with the standards of the past).
Our logo symbolize an “eye in Africa” which depicts an Africa with a passionate reading culture.
Our colors define the dexterity and strength of our vision. It reflects our cause as a trustworthy one that brings dignity to Africa with high intelligence. Our passionate love for education, energy to achieve the goal of literacy for every African child which signifies the growth, rebirth, and fertility of our vision that preserves the values of our heritage is the core of our brand. Our purpose is pure; our passion is innocent & whole. We believe in equality and provide a clean slate and opportunity for new beginnings.